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Certified Social Media Manager

This Certified Social Media manager course provides comprehensive training and certification in social media management, equipping you with the necessary skills to effectively manage and optimize social media campaigns for businesses and organizations. Through this course, you can gain expertise in social media strategy, analytics, content creation, and community management.

Certified-Social-Media-Manager
$4,395.00 (USD)

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Overview

Objective

Outline

  1. Introduction to Social Media Marketing
    1. Overview of social media platforms and their functionalities
    2. Understanding the Role of social media in modern Marketing
    3. Developing a social media strategy
  2. Creating Compelling Content
    1. Understanding the importance of visual content
    2. Developing a content calendar
    3. Creating text-based content
  3. Social Media Advertising
    1. Overview of social media advertising platforms
    2. Targeting specific audiences using social media advertising
    3. Creating effective ad copy and visuals
  4. Community Management
    1. Engaging with followers and building brand loyalty
    2. Responding to comments and messages
    3. Handling negative feedback
  5. Analytics and Reporting
    1. Understanding social media analytics and reporting tools
    2. Measuring the success of social media campaigns
    3. Making data-driven decisions
  6. Social Media Tools
    1. Overview of key social media management tools
    2. Understanding to use of the tools to optimize social media campaigns
  7. Legal and Ethical Considerations
    1. Overview of legal and ethical considerations
    2. Strategies for maintaining ethical practices and avoiding legal pitfalls
  8. Emerging Trends and Technologies
    1. Emerging trends and technologies in social media management
    2. How to incorporate these trends
  9. Case Studies and Best Practices
    1. Case studies and best practices from successful industries and business
    2. Analyzing and applying best practices to your own campaigns
  10. Final Project
    1. Develop a comprehensive social media strategy

Requirements

Prerequisites

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Instructor

FAQs

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College of Central Florida
Corporate College
3001 S.W. College Rd
Ocala, FL 34474 US
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